We bring your brand to life.
Following our Fearless Brand Development Program, we collaboratively bring your brand to life through our Brand Innovation Program. Whether you're creating a brand from scratch or reinvigorating an established brand, we will create visual branding that accentuates your brand's essence and highlights your point of difference.
For brands who are just starting out or looking for a fresh start, we can take you through a brand naming process that takes senior stakeholders of a brand through a structured and rigorous brainstorming process designed to deliver powerful results. Inspired by the Brand Visualisation, we can develop a strong and enduring logo for your brand.
Once we have created the components that make up your visual branding, we will bring them together in either a Style Guide or a Brand Bible. Both of these documents will act as a creative compass for anyone tasked with creating future brand collateral. The aim of these documents is to ensure consistency in your brand's look for the long run.
Fearless Brand Innovation.
This is a collaborative process that empowers senior brand stakeholders to visually depict their company’s brand whilst enabling Fearless designers to build unique brand designs, mood boards and identities.
This will act as a creative compass for anyone working with or on your brand. This will ensure that any current or future brand collateral created will be aligned with the decided brand style.
The aim of the process is to look at names that are developed through various lenses such as distinctiveness, messaging, construction, pronunciation, appearance and fit with brand positioning.
While the Style Guide will inform future brand endeavours, a comprehensive Brand Bible will help to marry existing or discovered brand values with the newly developed brand components.
Following the Brand Visualisation process that delivers mood boards that depict the vision of senior stakeholders, our designers will develop various logo alternatives and recommended designs.