Brand Strategy & Rename
Dux is a creative agency, based in South Melbourne, specialising in marketing and advertising within the real estate industry. As they were restructuring their organisation, we were engaged to create a new brand name that encapsulated their brand's personality. Taking them through a Fearless Brand Development process, we were able to come up with a name that highlighted their first-in-class approach. Our scope of work also included Brand Language and Website Copywriting.