Industry Insights Research
Accolade Wines is one of the world's leading wine suppliers with employees and industry partners across Australia, Asia, Europe, Africa, the UK, and North and South America. We were engaged to conduct two separate insights research programs investigating industry customer attitudes to the current state of the wine industry and the possibilities of product innovation. The first of these programs was conducted in Australia, whilst the second was conducted through Zoom calls with industry partners throughout Europe and the UK. The results of these projects was unparalleled insights into the industry that would inform Accolade Wines' future strategies.