22.10.18 Following the 2018 revamp of Instagram – not only an aesthetic change, but an algorithmic overhaul too – users have been left in a state of confusion. What is an algorithm? Why do I need to care? In order to master Instagram, whether for business or personal use, understanding the system is key to maximising the reach for your posts, so here’s a breakdown of the rules complex.  

15.10.18 What underpins your brand, and why? These are the simplest questions to ask, but the toughest to answer. 

08.10.18 Life would be boring if everyone dressed the same. To an extent, we all dress in a uniform comprised of social codes, hence the idea of a fashion ‘trend’. But what about those who reject being ‘on-trend’? They stand out. They are eye-catching and full of intrigue - and your brand should too. 

01.10.18 Challenge the branding status quo by understanding colour, and using it to make your brand's unique fingerprint. 

12.09.18 Creating a unified ‘tone of voice’ across all channels that reflects your brand essence makes a strong statement of cohesiveness and helps your brand to be heard above the chatter. 

05.09.18 Nostalgia marketing has been described as the advertising equivalent of comfort food. And because of this, more and more brands are connecting to their audiences through the use of nostalgia.