10.04.19 Seventy-six percent of Gen Xers, 84 percent of millennials and 87 percent of Gen Zers believe brands need to do more” and of those surveyed, “55 percent… believe companies have a greater responsibility than the government does to create a better future for people.”
So what does this mean for your brand?

04.04.19 Have you ever met someone who was gorgeous to look at only to find out later on that they didn’t really have any substance? That’s what it’s like for customers who stumble upon brands who look amazing but don’t follow through with their messaging.

27.03.19 The branding realm is overflowing with passionate people with different personalities and styles, crowded into one space. So how can you articulately communicate with your customers to build mutual respect?

14.03.19 The moral of the story: don’t put all your eggs (or media spend) into one basket. Because you’ll never know when that basket might spontaneously combust.   

12.03.19 A lot of businesses think that using jargon gives the illusion that they know what they’re doing. After all, if you speak like a pro you must be a pro, right?
Wrong.

06.03.19 In honour of International Women's Day.