22.05.19 Young people expect brands to be driven by something greater than profit - a cause that lends itself to helping solve some of society’s biggest issues. Many new brands are jumping on the ‘cause’ bandwagon with various initiatives and projects being implemented in hope of instigating some form of social change. But what about the older brands that predate these?

15.05.19 If you’re struggling to set intentions and find your brand’s cause, take a look at these companies who are going against the tide and differentiating themselves with purpose over product.

08.05.19 Many organisations assume that their products or services speak for their brands. However, in today’s highly aware and highly digital age, this just won’t cut it anymore. Brands of today have to make their intentions clear in order to surpass the target audience’s assumptions. So how would you do that?

30.04.19 Intentional branding is commonly known as the conscious choices you make about your brand (look) and the steps you take to implement them in ways that are true to your brand. Here at Fearless, we see intentional branding as the art of using your brand as a vehicle to drive a specific cause. 

23.04.19 Brand positioning is a crucial aspect to your brand. That being said, many people don’t understand brand positioning and more importantly, how to discover what their own brand positioning is. That’s where we (and this blog) come in.

18.04.19 It’s fairly obvious that having a distinctive brand positioning is crucial to the survival of your brand. The problem with positioning is that it can be very hard to find a sustainable point of difference that isn’t easily matched by your competitors