Is It The Ad Age of Diversity?
In honour of International Women's Day.
Take a seat at our agency table and hear our thoughts about the industry and its trends.
A change is sweeping through the advertising world... Are you Fearless?
Analysis Paralysis a.k.a Choice Overload. It can occur with all kinds of problems, from simple to complex. Often when someone is faced with many choices, they make a poor choice or even no choice at all.
It is time to hone in on your cause. What are your brand’s values? Why? Let’s get digging.
Celebrities are highly brand-aware individuals because they are a living, breathing brand. Their reputation is something coveted by others, or totally rejected by them. Brands function in a similar way – brand values, beliefs, even legacies are built from the foundations of their personality. People invest in a certain brand over the other because it aligns with their values; both personal and aesthetic.
Your Source of Authority (SOA) represents one of the most important cornerstones in the essence of your brand. It is the bedrock of your brand, the solid foundations that will uphold and support it regardless of whatever evolution and innovation it may undergo.