Hello. We're Fearless.
businesses to achieve
For many businesses it can be difficult to maintain high levels of revenue in rapidly changing marketplaces, especially when they are reluctant to revisit their brand’s strategy. Looking at the overpriced and lengthy programs offered by the average brand strategy agency, it becomes understandable why this hesitation exists.
Here at Fearless, our process eliminates the need for expensive, unnecessarily drawn out brand strategy programs and allows you to consistently reexamine your brand’s approach and brand messaging. Our goal is to empower your business to achieve continual relevance in a dynamic environment.
Fearless brand strategy program enables businesses to define and refine their brand’s language and messaging, identify and accentuate their purpose and meaning, and discover a real and sustainable point of difference lead through innovating the value of their offering. This collaborative approach brings in fresh eyes, helping reenergize a team and greatly improve a brand’s overall culture.
Having worked with a myriad of businesses from a variety of categories, the Fearless team has helped many organisations convert their brand essence and brand positioning into powerful communication tools that help brands convey a consistent and enduring message. Understanding the need for efficiency and value in the corporate and SME landscape, Fearless makes brand development and strategy attainable and achievable for all businesses.
With 30 years of industry experience, Peter has applied his knowledge of best practice strategic processes to transform a myriad of established and startup brands. A true craftsman, Peter is driven by the buzz in a room when helping clients articulate their brand’s purpose and meaning, and find a sustainable point of difference. When Peter is not busy empowering businesses to achieve continual relevance, you can find him surfing the waves of the Australian coastline.
Executive Creative Partner
Jeremy is a seasoned global creative with an established, award-winning reputation that stretches across a broad range of industries. Working as a strategic partner of the agency, he uncovers valuable insight for our brands that are in line with the Fearless philosophy. As a tireless creative, Jeremy is constantly looking to push brands beyond their comfort zone and to help them find their Fearless moment. When Jeremy isn’t busy fighting for the creative life, he’s in the waves and chilling with his two Siamese cats.
Yazmeen Halim Othman
With a background in philosophy and literature, Yazmeen believes in the power of the written word. Whether it’s social media captions, ad copywriting or blogs, she is driven to bring a distinct tone of voice to your brand messaging. Copywriter by day, Yazmeen dabbles in the art of social media management and Pinterest experimentation by night.
Head Graphic Designer
Tara is a hands-on, ambitious, and crafty designer who is always willing to push the boundaries of design. With experience in a myriad of media, Tara thinks outside the box to deliver interesting and unorthodox outcomes. As a creative spirit, Tara uses her free time exploring the weird and wonderful world of painting and collaging.
Coco contributes to the team by meeting and greeting anyone that walks through our door. A big fan of head scratches and belly rubs, don’t expect her to leave you alone until you’ve given her either (or both). She also specialises in security and waste disposal.
Our brand experience.
Automobile and Engineering
Monroe Shock Absorbers
Far East Consortium
Beauty and Cosmetics
Fashion and Retail
Matahari (Department store and Supermarket)
Excelcomindo (Cellular Service Provider)
Food and Beverage
Wall’s Ice Cream (Unilever)
Nutricia (Infant Food)
Produgen (Adult Milk)
Dynamite (Uni Robina Corp.)
Alus (Uni Robina Corp.)
Cloud 9 (Uni Robina Corp.)
Lush (Uni Robina Corp.)
Roller Coaster (Uni Robina Corp.)
Piattos (Uni Robina Corp.)
Sea Crunch (Uni Robina Corp.)
Upper West Side Apartments
Acuvue/Surevue (Johnson & Johnson)
Modess (Johnson & Johnson)
Shower to Shower (Johnson & Johnson)
News and Information
Bank and Financial Services
ANZ Card Services
Bank Mandiri (Indonesia)
Kiwi Shoe Polish
Akzo Nobel Paints
Our strategic partners.
We are white-labeled by a wide range of strategic partner companies (including management consultants, digital, media and advertising agencies, and accounting firms) for our brand strategy process.