What underpins your brand, and why? These are the simplest questions to ask, but the toughest to answer.
Life would be boring if everyone dressed the same. To an extent, we all dress in a uniform comprised of social codes, hence the idea of a fashion ‘trend’. But what about those who reject being ‘on-trend’? They stand out. They are eye-catching and full of intrigue - and your brand should too.
Challenge the branding status quo by understanding colour, and using it to make your brand's unique fingerprint.