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We take brands to new frontiers using brand + communication strategies that are guided by insight but driven by bravery.
Brave strategic and creative solutions for all businesses
Big. Bold. Dangerous ideas from the minds at Fearless.
The Latest on Instagram's Latest Enigmatic Algorithm
Following the 2018 revamp of Instagram – not only an aesthetic change, but an algorithmic overhaul too – users have been left in a state of confusion. What is an algorithm? Why do I need to care? In order to master Instagram, whether for business or personal use, understanding the system is key to maximising the reach for your posts, so here’s a breakdown of the rules complex.
How to find the 'essence' of your brand
What underpins your brand, and why? These are the simplest questions to ask, but the toughest to answer.
Creating a Strong Visual Brand
Life would be boring if everyone dressed the same. To an extent, we all dress in a uniform comprised of social codes, hence the idea of a fashion ‘trend’. But what about those who reject being ‘on-trend’? They stand out. They are eye-catching and full of intrigue - and your brand should too.