We find out what you do and why you do it.
Then we help you say it better.
Brave strategic and creative solutions for all businesses
Big. Bold. Dangerous ideas from the minds at Fearless.
People Buy Brands, Not Products. Here's Why.
Consumers more than ever, buy from brands that that exude an ideology that aligns with their personal beliefs; about themselves and about the world around them. Especially when we look at consumers in the younger generations (i.e. Millennials and Gen Z’s). But why this steady shift in how we see product and brands? What factors have caused consumers to consistently decide that how a brand makes them feel is more important than what the brand actually does? Let's find out.
From Profit to Purpose
Young people expect brands to be driven by something greater than profit - a cause that lends itself to helping solve some of society’s biggest issues. Many new brands are jumping on the ‘cause’ bandwagon with various initiatives and projects being implemented in hope of instigating some form of social change. But what about the older brands that predate these?