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Brave strategic and creative solutions for all businesses
Big. Bold. Dangerous ideas from the minds at Fearless.
The Future is in Your Brands
Seventy-six percent of Gen Xers, 84 percent of millennials and 87 percent of Gen Zers believe brands need to do more” and of those surveyed, “55 percent… believe companies have a greater responsibility than the government does to create a better future for people.”
So what does this mean for your brand?
You Clearly need a Clear Message
Have you ever met someone who was gorgeous to look at only to find out later on that they didn’t really have any substance? That’s what it’s like for customers who stumble upon brands who look amazing but don’t follow through with their messaging.